Content Audit of your Existing Site

(1) Assemble a library of all your key documents

(2) A report containing a list of all important documents and pages people link to on your current site

(3) Create a keyword report so you know what search terms people are using to find you

These activties are the most improtant place to start.

Part 1- Gather everything together

Logos, newsletters, technical documents, photographs, documentation, meeting minutes, downloadable PDFs, etc.

Get everything in one place that you can easily access. This is the most important thing you need to do before starting any website project becasue a you need to know what you have to share and where to find it when you realise that you do! ("Did we really publish this much in 2009? Are the 2006 meeting minutes still important? Maybe...!").

Number one is to make sure you have all the documents from your current site downloaded and organised.

This process is vital to help you decide what you will share and what you might want to focus on when thinking about your site.

Part 2 - Work out what other people think is important on your site today

Because you need to know what to keep, what to throw away and what to improve. This step helps you understand what other people are looking for.

Download a backlink report from google.com and create an excell sheet of the documents linked to.

1) What you need to ensure people can still access, and what URLs they are using today (these URLs will be maintained using redirects to your new content after you have finished your new site) to arrive at your site.

2) Using your own knowldge of GWP (first) and this list of documents (second), mark on this list what documents and pages are important (what to keep), no longer relevant (throw away) and what lots of people link to but you know is not good enough (those old meeting minutes will be replaced with an improved section on the same subject).

3) What keywords they use to find you online. 

1 and 2 are obvious, they keep people happy. But what about 3? The keyword report tells you what workds you must use in links, page titles and documents to make sure that you maintain the same traffic from Google Search and other search engines. It also tells you what people are "not" using. Ie. there may be key terms that GWP uses today that you know that certain groups use but don't result in your website being #1 in google, (ex. IWRM Caribbean, should result in a high result for GWP-C).

Building a list of keywords to use, and ones to start using helps you know how to write your content and what headings to use on your pages.

How to create these reports

Overview report. A very general first stop reoprt can be found at http://www.alexa.com/siteinfo/gwp.org. Enter your own website address though!