Educational activities, using specially produced RWH educational materials, involved 1,638 students and 109 teachers. Training activities on modern RWH techniques engaged 32 local technical workers. The activity was implemented in collaboration with and supported by the environmental programme 'Mission Water' of the Coca-Cola System in Greece (Coca- Cola HBC and Coca-Cola Hellas). The concrete results during 2011 and since the launch of the programme in 2008 were recognised by Coca-Cola with a new two-year project that will replicate the Greek programme in Malta. To enhance regional dialogue and experience-sharing on non-conventional water resources (including RWH), a Mediterranean Conference on the subject was organised in Athens in September. This brought together 160 participants from 15 countries. The Conference was supported by the Coca-Cola System in Greece, the Union for the Mediterranean (UfM), Greece, and MED EUWI.
In the Mediterranean, water scarcity conditions render such a 'non-conventional' agenda very 'conventional'. Replication of related methods, through the use of both basic and advanced technologies, can provide meaningful solutions to water demand, particularly for a considerable number of the 180 million Mediterranean inhabitants living in water poverty.